Whether it’s a social media post, a road show or just a plain Print advertisement, good marketing is one of the most crucial components for Business success. In this era of rapid technological changes, to be effective, a marketer has to evolve continuously. An MBA in Marketing Management helps the candidate to gain the necessary skills for this evolution
Marketing is a process by which a product or service is introduced and promoted to potential customers. The overall marketing umbrella covers advertising, public relations, promotions and sales. This MBA program in Marketing Management deals with fundamental approaches to understanding customers and markets, market segments, competitors and portfolios of product and services offering, contemporary market research, consumer behavior, integrated marketing communications, product management, strategic brand management, customer relationship management, etc.
Marketing specialization at MBA@IICMR
MBA@IICMR, creates competent would-be marketing professionals at the workplace by facilitating application of theory in real case scenarios. Students learn the marketing intricacies and elements of marketing strategy through such case studies which gives them an analytical vision to apply those strategies in complex market environments.
The core focus is also to provide student’s exposure to latest platforms like e-Commerce and Social Media.
In the global workplace arena, a Marketing management graduate can excel not only with the ability to envisage and implement sophisticated strategies, but also with ability to undertake teamwork. The curriculumfocuses on a candidate’s ability to develop as a team player, working with classmates from diverse backgrounds and cultures, and integrating CSR values and communications technology, guarantees that you'll emerge well-prepared for the arena of international business.
For specialization in Marketing Management, here’s a broad overview of marketing theory and practice.