Syllabus

MBA Programme Focus

Programme Educational Objectives (PEOs)

  • PEO1: Graduates of the MBA program will successfully integrate core, cross-functional and inter-disciplinary aspects of management theories, models and frameworks with the real-world practices and the sector specific nuances to provide solutions to real world business, policy and social issues in a dynamic and complex world.

  • PEO2: Graduates of the MBA program will possess excellent communication skills, excel in cross-functional, multi-disciplinary, multi-cultural teams, and have an appreciation for local, domestic and global contexts so as to manage continuity, change, risk, ambiguity and complexity.

  • PEO3: Graduates of the MBA program will be appreciative of the significance of Indian ethos and values in managerial decision making and exhibit value centered leadership.

  • PEO4: Graduates of the MBA program will be ready to engage in successful career pursuits covering a broad spectrum of areas in corporate, non-profit organizations, public policy, entrepreneurial ventures and engage in life-long learning.

  • PEO5: Graduates of the MBA program will be recognized in their chosen fields for their managerial competence, creativity & innovation, integrity & sensitivity to local and global issues of social relevance and earn the trust & respect of others as inspiring, effective and ethical leaders, managers, entrepreneurs, intrapreneurs and change agents.

Programme Outcomes (POs):

  • Generic and Domain Knowledge - Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management and allied domains to the solutions of real-world complex business issues

  • Problem Solving & Innovation - Ability to Identify, formulate and provide innovative solution frameworks to real world complex business and social problems by systematically applying modern quantitative and qualitative problem-solving tools and techniques.

  • Critical Thinking - Ability to conduct investigation of multidimensional business problems using research based knowledge and research methods to arrive at data driven decisions

  • Effective Communication - Ability to effectively communicate in cross-cultural settings, in technology mediated environments, especially in the business context and with society at large

  • Leadership and Team Work - Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders.

  • Global Orientation and Cross-Cultural Appreciation - Ability to approach any relevant business issues from a global perspective and exhibit an appreciation of Cross Cultural aspects of business and management.

  • Entrepreneurship - Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.

  • Environment and Sustainability - Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.

  • Social Responsiveness and Ethics - Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviors & act with integrity.

  • LifeLong Learning – Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.

Semester 1

Genericcore(GC) Courses

Course No. Course Code Course
101 GC-01 Managerial Accounting
102 GC-02 Organizational Behaviour
103 GC-03 Economic Analysis for Business Decisions
104 GC-04 Basics of Marketing
105 GC-05 Basics of Analysis
106 GC-06 Decision Science
107 GC-07 Management Fundamentals
108 GC-08 Indian Knowledge System

Generic Elective(GE) Courses

Course No. Course Code Course
109 GE-01 Business Communication
109 GE-07 Demand Analysis & Forecasting

Generic Elective(GE) Courses Institute Level

Course No. Course Code Course
113 GE-IL-01 Verbal Communication Lab
114 GE-IL-02 Enterprise Analysis & DeskResearch
115 GE-IL-03 Selling & Negotiation Skills Lab
116 GE-IL-04 MS Excel
117 GE-IL-05 Business Systems & Procedures
118 GE-IL-06 Managing Innovation
119 GE-IL-07 MForeign Language–I

Semester 2

Genericcore(GC) Courses

Course No. Course Code Course
201 GC-07 Marketing Management
202 GC-08 Financial Management
203 GC-09 Human Resource Management
204 GC-10 Operations & Supply Chain Management

Generic Elective(GE) Courses

Course No. Course Code Course
207 GE-UL-07 Contemporary Frameworks in Management
208 GE-UL-08 Geopolitics & World Economic Systems
209 GE-UL-09 Startup and New Venture Management
210 GE-UL-10 Qualitative Research Methods
211 GE-UL-11 Business, Government & Society

Subject Core Courses Specialization- Marketing Management

Course No. Course Code Course
217MKT SE-IL-MKT-01 Integrated Marketing Communications
218MKT SE-IL-MKT-02 Product & Brand Management
219MKT SE-IL-MKT-03 Personal Selling Lab
220MKT SE-IL-MKT-04 Digital Marketing-I
221MKT SE-IL-MKT-05 Marketing of Financial Services-I
222MKT SE-IL-MKT-06 Marketing of Luxury Products

Generic Elective(GE) Courses Institute Level

Course No. Course Code Course
213 GE-IL-07 VWritten Analysis & Communication Lab
214 GE-IL-08 Industry Analysis & Desk Research
215 GE-IL-09 Entrepreneurship Lab
216 GE-IL-10 SPSS
217 GE-IL-11 Foreign Language II

Subject Core Courses Specialization- Marketing Management

Course No. Course Code Course
205MKT SC-MKT-01 Marketing Research
206MKT SC-MKT-02 Consumer Behaviour
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